“I write this alone in vegas”-pusha t. Thats not true at all yogi is sitting on the other side of the room, but if i have even a remote possibility to use a PUSHA quote I will. Another great day at NAB with some truly inspirational products. The overall vibe was a little better today. The straight up suits looking down on us and telling us kids to essentially scram was at a fever pitch. I’m going to try something different tonight and keep this recap a little more BASED and go all out positivity. There are a few bright lights out there really trying to get great products to enable the creative community and this year they came from the most unlikely sources.
ZEISS, AUTODESK, VISION RESEARCH. Three really big heavy weights in the production industry that have unparalleled products and have been proven for years. These companies have nothing to lose by staying stingy and expensive. They could keep selling some of the best products at prices so astronomical that the majority of creatives won’t ever get to own or even use their product. They have that clout. It’s not like Sony who sells subpar and not even close to industry leading products at crazy prices. These companies produce cutting edge products at the highest of quality.This year they all decided to embrace the future and either completely redo the way they do business (SMOKE) or invest money in products specifically for shops and creatives that don’t have millions to spend. These companies get it, the best way to sell a product is show the best stuff being made with your product.The easiest way to get the best stuff made with your product is put it in the hands of as many creatives as possible.
I hope this is the trend of the future for all companies. Embracing the now and making products that keep the highest standards while being accessible and innovative. Innovative and accessible is nothing new. Apple has been doing it for years, when they released COLOR it was a game changer that we still feel the effects of today. There are countless little guys working crazy hours making products that are cutting edge for minimal cost. JAG35 and SMALLHD are few examples from today of companies who put in work for creative people. I don’t want to belittle their efforts, but this is nothing new. The small guy has always had to work harder and be smarter. While the big boys stay dumb and stingy. What’s new and exciting is the big boys being innovative and accessible. When Apple (a production outcast form the beginning) takes a 30k color program and bundles it for free in their studio suite its awesome, but also a bit understandable (video production was not their only income). Now when AUTODESK takes 300k worth of software and bundles it into one app for 3.5K thats amazing. Maybe these big companies don’t want to end up like KODAK. The billion Facebook paid for instagram could of saved KODAK from bankruptcy 12 times over. The irony is amazing and fitting. I hold no sympathy for KODAK and only wish their death was sooner. I should be living in a world where the greatest film company also produces the greatest digital sensors. I don’t live in that world because a collective of short sided idiots forgot what they were really about.
I think the digital shift enabling more and more creative people and the wonderful demise of KODAK has caught the eyes of the big boys. They either hold tight and even get more ridiculous CANON! (literally by the numbers every single one of their cinema products is a joke. They make them to get more money that’s it). You go back to your roots remember what you’re about and do something new. It’s a new day in production and seeing these big companies get behind true innovation is really inspiring.
MIRO is going to show us shit in slow-motion we never thought possible. A handheld Phantom that’s affordable. This camera will have the biggest impact on the movies and videos you watch since the RED ONE. ZEISS taking their most affordable lenses ever and redoing them to match their most sought after lenses ever is amazing. AUTODESK revamping their whole software model, while innovating a whole new way to work. If embraced it will push us all to make the illest content. The video world is still ever changing and it’s nice to know some of the muscle is on your side. So fuck it, let’s create the sickest shit with the dopiest companies big and small. No excuses while striving for authenticity and innovation. STAY HUNGRY HOMIES!!!!!!
PROPS:
- SEE ABOVE
- UNDEFEATED and STUSSY sometimes you just need a reminder that no matter what Canon says you’re not a piece of shit.
- anyone reading this nonsense it means a lot
- the sd slot in the macbook air. soooo tight boi!
- STILL Webster!
SLOPS:
- CANON straight up. you didn’t even want the 5d to be what it is you lucky bastards.
- Again no wifi at NAB is just insane.
- feeling too BASED to post more then 2 slops
- X @xbitterblossomx
