KGNAB DAY1 RECAP

Wrapping up day one at NAB, obviously the big winner was Autodesk Smoke. It truly impressed me and with software that doesn’t happen very often. With software it’s usually more of the same but a little better. Smoke has made me stoked to be this amped on a piece of software. Black magic turned heads and essentially killed the 5d market with their new camera. Yogi and I got mistaken for actual media and got legit blogging digs. Sometimes it pays off to look like a weirdo and have laptop. NAB is still NAB, so many suits its truly unbelievable. I think someday it will change to more of a youth culture. It’s funny when you go to a gathering of people all doing the same thing and you get that rare birds eye view of how everyone looks as a group. You go to COMICON, SXSW or MAGIC convention and you get that cool “whoa this is what we all look like.”
When you take that snapshot of video pros it’s a sad affair. Professional audio and video is still generally run by the same old, same old, salesmen dudes. They have the best selling skills to tell this producer to buy this and this producer to do that, you end up with a bunch of shit. Of course there are the few bright lights like RED. RED couldn’t give a shit about that stuff and just want the best product.
I’m gonna go big here for a sec so hold tight. It’s late. I love NAB. It’s so cool to see all the new gear up close and personal and of course pretending i can write and keeping everyone up to date is hella fun to. The one thing that does suck is you can’t really say “I got to see all the new shit and meet so many cool people”. It just doesn’t have the vibe if you’re under 47 and don’t have your suit game tight. The reflection it gives on our industry to me is very sobering. For as long as there is a NAB I feel there will always be the short sided client who thinks things have to be done a certain way. A producer who will pass up the passionate and truly talented for expected and bland. As long as there is a NAB there will always be cumbersome work flows propagated by old timey standards. As long as there is NAB, clients will waste money on the wrong form of traditional media, instead of investing in truly impactful avenues. (did i just surmise all that based on suits? Yes but only because I’m a bad writer the sentiment is very true)
I’m very fortunate to work for a company and collective of clients that truly believe in what we do. At KAMP these roadblocks are definitely the exception and not the rule. I have a boss with integrity that could of easily taken any of the previously mentioned uninspired ways of doing business. Instead we keep it all family and strive for authenticity through our creativity. Making cool shit with dope people. VIVA KAMP GRIZZLY PROPS AND SLOPS!!!!! NOW!!!
- X @xbitterblossomx
PROPS:

- Webster yup that is all
- Vat of cheese in the cafeteria philly cheese steak counter
- The rad dudes in the media area that let us chill and blog on the couches.
- Micheal Koerner and crew for a wonderful night of drinks and conversation.
- Auto Desk. Keep up the good fight. And way to go from the biggest bully to the one liberator.
- BLACK MAGIC wow you just made a amazing camera out of nowhere. Congrats
SLOPS:

-Booth babes that are relentless at scanning your badge so you can get awesome spam for the rest of your life.
- Food court with 7 choices - 3 of which are burgers.
- ADOBE zero interaction booth. No i don’t want to see and demo your new software. i would much rather hear some idiot talk about his directing skills.
- NO WIFI ON THE FLOOR OF NAB ARE YOU KIDDING ME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
- The monorail costing as much or more than a taxi